PARHAAT VAATEKAUPAT is a fashion affiliation and marketing website that collaborates with online fashion stores and boutiques to promote their brands and products. The website captivates and engages fashion lovers and online shoppers across Finland.
Our main objective was to create an improved version of the website with an interactive layout, attractive design, and essential functionalities to enhance users’ experience.
Awards & Recognition
Coming soon
Deliverables
UI/UX Design
Visit site
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Mobile & tablet view
Our research showed that the users were mostly visiting the website from mobile devices. Per the website analysis, the users’ coming from mobile devices were existing 70% of the total website traffic. Therefore, we created a Mobile-first version of the website and made it responsive for tablets, desktops to wide screens.
Design process
We initiated the design process with the end-user in mind. We also deep-dived into detailed research of the competitors. This allowed us to identify their strongest and weakest suits, come up with the best solutions and avoid common mistakes. The website design will enable the essential services and enhance users’ experience, also be visually attractive.
Typography
PARHAAT VAATEKAUPAT is a fashion affiliation and marketing website that collaborates with online fashion stores and boutiques to promote their brands and products. We created an improved version of the website with an interactive layout, design, and user experience to captivate and engage fashion lovers and online shoppers across Finland.
Colour Palette
The colour palette is appealing to the eyes and is modern and luxurious. The design includes pastel gradients and eye-catching graphics. We choose purple as the primary colour as a representation of elegance and quality, material wealth and extravagance.
