Our client needed a casino affiliation site to help newbies or pro gamblers find the best-rated casinos with amazing welcome bonuses. We created a site that provides reliable and in-depth casino site reviews based on the team’s personal experience and the professionals’ views. In addition, the website contains information about casinos, casino offers, bonuses, markets on which casinos operate, best-rated casinos, best-reviewed casinos, new casinos on the market, loyalty programs, casino complaints, and news & updates, and much more.
Awards & Recognition
Coming soon
Deliverables
UI/UX Design
Visit site
Coming soon
Mobile & tablet view
To our website analysis, the users were mostly visiting the casino affiliation site from mobile devices 77%, tablets 9%, and only 14% from desktops.
Led by the website data analysis, we created the mobile-first version of the website, and then we made it responsive for desktops and tablets.
The Design Approach
A compelling UX design is crucial for a successful online gambling website. It transforms a gambling game into a live session and makes the users feel they are part of the game. A step-by-step research plan allowed us to design a simple, intuitive and user-centric casino affiliate website.
Typography
Casino Pips is a casino affiliation site built to help newbies or pro gamblers find the best-rated casinos with amazing welcome bonuses. The site provides reliable and in-depth casino reviews with information about offers, bonuses, markets, best-rated casinos, best-reviewed casinos, new casinos on the market, loyalty programs, casino complaints, news and much more.
Colorus Palette
We documented our visual design thought process in a style guide. The creation of the colour palettes and typography helped us communicate Casino pips’ brand identity and give the product an exciting feel. We used purple as the primary colour because it communicates encouragement & wisdom.
